How to price your property to sell in 30 days

Price is the loudest marketing message your listing sends. Get it right in week one and everything else — photos, staging, portals — works twice as hard.

Anchor to sold prices, not asking prices

Asking prices tell you what sellers hope for; sold prices tell you what buyers pay. Pull the last 6 months of comparable transactions within a kilometre, adjust for floor, facing, condition and parking, and you have your realistic band.

The first 14 days decide everything

Listings receive 3–5x more views in their first two weeks than at any point after. Launch inside the realistic band and you harvest that attention; launch 10% above it and you burn your best audience, then chase the market down with cuts that buyers read as weakness.

Use pricing psychology deliberately

• Price just under round-number search filters (499,000 appears in "under 500k" searches; 510,000 doesn't).
• Avoid over-precise numbers that invite aggressive negotiation.
• If you must test the market, cap the premium at 5% and pre-commit to a correction date.

When to cut, and by how much

If you're past day 21 with viewings but no offers, the issue is presentation. Viewings AND offers missing means price: cut once, visibly (4–6%), rather than dribbling out 1% cuts that never re-trigger buyer alerts.